Hello. Again. ( 1998 )

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iThink, therefore iMac. ( 1998 )

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Macintosh-the computer for the rest of us.

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It does more, It costs less. It’s that simple.

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Of the 235 million people in America, only a fraction can use a computer… Introducing Macintosh. For the rest of us.

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Introducing Macintosh. What makes it tick. And talk. 

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The computer for the rest of us.

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Why 1984 won’t be like…‘1984’.

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Introducing Macintosh.

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It takes minutes of practice to make Macintosh do this.

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Your wallet. Without the wallet. (2014 used to promote the new Apple Pay.)

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Apple: The Personal Computer.

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Why Apple II is the world’s best selling personal computer.

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Baked Apple.

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What kind of man owns his own computer?

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Welcome IBM. Seriously. 

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How to buy a Personal Computer.

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A is for Apple.

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The home computer that’s ready to work, play and grow with you.

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What every educator should know about desk-top computers.

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Apple introduces the first low cost microcomputer system with a video terminal and 8 kilobytes (KB) of RAM on a single PC card!

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Think different. ( 1997–2002 )

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The Power to Be Your Best. ( 1990 )

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The Computer for the rest of us. ( 1984 )

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Soon there will be 2 kinds of people. Those who use computers, and those who use Apples. ( Early 1980s )

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Simplicity is the Ultimate Sophistication. ( Late 1970s/1980s )

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Byte into an Apple. ( Late 1970s )

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You print what you want when you want it.

Now it’s simple and fun.

Banish all your photo-taking inhibitions.

More than a tablet. Smarter than a phone.