the charming way to fly.
Northwest orient: The Fan-Jet Airline.
Some People Just Know How To Fly.
Now You’re Flying Smart.
Across the U.S. and Pacific, what we serve is you.
The More You Fly, The More We Make Sense.
It seems silly to pay more.
What We Serve Is You.
Every flight counts.
Get on board.
The Proud Bird With The Golden Tail. ( 1967–1981 )
The Airline That Pride Built. ( 1968 )
If You Can’t Fly Continental, Try To Have a Good Trip Anyway. ( 1970s )
We Really Move Our Tail For You. ( 1975–1979 )
The Only Airline Worth Flying. ( 1985 )
Up Where You Belong. ( 1987 )
Working To Be Your Choice. ( 1989 )
One Airline Can Make a Difference.
More Airline for Your Money. ( mid-1990s )
Work Hard. Fly Right. ( 1998–2012 )
Where the journey meets the destination. ( International advertisement )
The pleasure of flying Made in Italy.
Choose how to fly. ( Scegli come volare. )
We move those who move Italy. ( Muoviamo chi muove l’Italia. )
Alitalia, working for you. ( Alitalia, al lavoro per te. )
Made to fly high. ( Fatti per volare alto. )
Alitalia flies with you. ( Alitalia vola con te. )
Alitalia. The wings of Italy.
Dream it, Live it.
Two Great Airlines, One Great Future! ( 2001 )
One Mission: Yours! ( late 1990s )
We want to be your airline ( 1990s )