All around the world, Singapore girl, you’re a great way to fly. (1997)
Latitude. Attitude. Daily. (1995)
First class 1992. (1992)
A new way to fly. (1983)
We’re not happy, unless you’re unhappy.
Air Canada. Defy obstacles.
A breath of fresh air
Your world awaits.
Fly The Flag.
The world’s most refreshing airline.
Swiss. The refreshing airline.
Where have you been lately?
The airline of Switzerland.
Our sign is a promise
We care.
分享世界，比翼双飞 (Simplified Chinese)
Sharing the World, Flying Together.
Eva Air. The wings of Taiwan.
Flying into the Future.
More choice. Lower fares. Great care.
Low fares, Made simple.
The Low Fares Airline.
Ryanair. Fly cheaper.
Always getting better.
Journeys of inspiration. (2009)
The reliable airline. (2008)
Flying cheap, but with KLM. (2005)
Everywhere and always, the reliable airline. (2002)
The first airline of the world. (1979)
The reliable airline of those surprising Dutch. (1973)
You think of KLM freight automatically. (1969)
The airline’s airline. (1969)